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Jun 14, 2011


BRANDING TIPS FOR SMALL BUSINESS
By ’Seun Adeogun
July 2010

The old expression ‘Nothing happens until somebody sells something’’
 Is being replaced by today’s slogan,
‘’Nothing happens until somebody brands something’’.
                                                          -Al Ries.

     Brannding is no doubt an essential in business growth and development in recent times. Many businesses have been able to surmount tough market challenges as a result of the application of branding concepts. Many are still in the process of creating valuable perception in the mind of their prospects and buyers with the use of branding. Nonetheless, individuals and nations are not left out in this process.

      Branding is endowing products and services with the power of a brand. As a concept, it’s designed to differentiate your product from all the other products in the same market category with your product or services.  The differences created by branding can be said to be: 

·        Tangible –this emanates from the functional value derived from products by consumers. This is in relation to the product performance of the created brand.

·         Intangible –this emanates from the rational, symbolic, emotional values held in the mind of your consumers.  These are in relations to what the brand represents in their minds.

The underlying objective of branding is to create in the mind of the product the perception that there’s no other product on the market quite like your product.

In recent times, it is assumed that most products and services are bought and not sold. The basic factor that greatly facilitates this process is Branding. Branding pre-sells the product or service to the user.
Singularity, identification and perception play vital roles in the process of branding. The singularity in identification creates a first-hand impression or perception in the mind of your buyers and prospects.

As the commercial markets for products and services  is being saturated daily with new entries, there’s need for you to brand your product or services, hence differentiate it from the rest for the benefits of increase demand and market share in the long run. It must be noted that branding is basically done to getting your prospects to see your products or services as the only one that provides solution to their problems or better still as the only one that meets their demanding needs as against all other competing products and services.

Benefits of Branding Your Business

Internal Benefits
  • Branding helps fine tune your business strategy and offerings
  • Ensure adequate return on investments
External Benefits
  • Branding help connect you to your targets, customers and prospects to your offerings emotionally.
  • Increases customer loyalty
  • Improve your product and service perception and performances

Power Points for Building Strong Brands

To brand your products and services the following tips are required:
  • Identify a need, create a market for that need and lunch out as a category leader.
  • Create a strong brand identity; this will include name, corporate identity, package and other brand elements.
  • Develop your product and service to become an essentially strong and highly demanded need.
  • Define and focus your product on meeting that need you have identified, never fall into the gamut of being eager to branch off or extend so soon. Narrow your brand to a particular target market.
  • Publicise your brand making use of Public Relations tools. Ensure what you publicise is met at demand and purchase by customers.
  • Make sure you are consistent and have a quality strategy for service credibility
  • Keep re-enforcing the brand with advertisement
  • Ensure your brand create a good perception in the mind of the customer
  •  Never stop researching for product development, innovation, revitalization and reinvention to fit with the market dynamics.
  •  Ensure you open viable communication for reinforcement, resonance and feedback. Connect with your customers emotions.
  • Social investment and sponsorship of developmental programmes should not be left out.

·     Have a long term perspective and an effective management process for performance and revaluation. 
NB: Article previously published on Yinka Olaito's Brand Gravel Blog
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May 29, 2011

PRESIDENT GOODLUCK JONATHAN'S INAUGURAL ADDRESS

Inauguration Address by
His Excellency, President Goodluck Ebele Jonathan, GCFR
On the Occasion of His Swearing-in as President, Commander-in-Chief of the Armed Forces of the
Federal Republic of Nigeria
Sunday, 29th May, 2011

PROTOCOL

1.                  My Dear Compatriots, I stand in humble gratitude to you, this day, having just sworn to the oath of office as President, Commander-in-Chief of the Armed Forces of our great nation.

2.                  I thank you all, fellow citizens, for the trust and confidence, which you have demonstrated through the power of your vote. I want to assure you, that I will do my utmost at all times, to continue to deserve your trust.  

3.                  I would like to specially acknowledge the presence in our midst today, of Brother Heads of State and Government, who have come to share this joyous moment with us.  Your Excellencies, I thank you for your solidarity.  I also wish to express my gratitude, to the Representatives of Heads of State and Government who are here with us.  My appreciation also goes to the chairperson of the African Union and other world leaders, our development partners, and all our distinguished guests.

4.                  I want to specially thank all Nigerians for staying the course in our collective commitment to build a democratic nation. To members of the PDP family and members of other political parties, who have demonstrated faith in our democratic enterprise, I salute you.

5.                  At this juncture, let me acknowledge and salute my friend andbrother, Vice-President NamadiSambo; and my dear wife, Patience,who has been a strong pillar of support.

6.                  I thank her forgalvanizing and mobilizing Nigerian women for the cause of democracy. In the same vein, I owe a debt of gratitude to my mother andlate father. I cannot thank them enough.

7.                  I cannot but paytribute to our late President, AlhajiUmaru Musa Yar’Adua, with whom we won the Presidential election four years ago, when I contested as his running mate.   May God bless his soul.

8.                  I also wish to pay tribute to our founding fathers, whose enduring sacrifices and abiding faith in the unity and greatness of our country, laid the foundation for the nation. We take enormous pride in their contributions.  The pivotal task of this generation, is to lift our fatherland to the summit of greatness.

9.                  Your Excellencies, Distinguished Ladies and Gentlemen, earlier this year, over seventy-three million eligible Nigerians endured all manner of inconvenience just to secure their voters cards,in order to exercise the right to choose those that will govern them.

10.              At the polls, we saw the most dramatic expressions of the hunger for democracy. Stories of courage and patriotism were repeated in many ways, including how fellow citizens helped physically challenged voters into polling stations to enable them exercise their franchise.  The inspiring story of the one hundred and three year-old man, and many like him across the country, who struggled against the physical limitations of age to cast their vote, is noteworthy.

11.              Such determination derives from the typical Nigerian spirit of resilience in the face of the greatest of odds.  That spirit has, over the years, stirred our hopes, doused our fears, and encouraged us to gather ourselves to build a strong nation even when others doubted our capacity.

12.              Today, our unity is firm, and our purpose is strong.  Our determination unshakable. Together, we will unite our nation and improve the living standards of all our peoples whether in the North or in the South; in the East or in the West.  Our decade of development has begun.  The march is on.  The day of transformation begins today.We will not allow anyone exploit differences in creed or tongue, to set us one against another. Let me at this point congratulate the elected Governors, Senators, members of the House of Representatives and those of the States Houses of Assembly for their victories at the polls.

13.              I am mindful that I represent the shared aspiration of all our people to forge a united Nigeria: a land of justice, opportunity and plenty. Confident that a people that are truly committed to a noble ideal, cannot be denied the realization of their vision, I assure you that this dream of Nigeria, that is so deeply felt by millions, will indeed come to reality.

14.              A decade ago, it would have been a mere daydream to think that a citizen from a minority ethnic group could galvanize national support, on an unprecedented scale, to discard ancient prejudices, and win the people’s mandate as President of our beloved country. That result emanated from the toil and sacrifice of innumerable individuals and institutions, many of whom may never get to receive public appreciation for their effort.

15.              Only a couple of days ago, I received an entry on my Facebook page. It was sent by Mr. BabajideOrevba. He wrote to inform me that I had lost
a great fan. That fan was his father, Mr. Emmanuel BamideleOrevba. The deceased, the son told me, was no politician, but had campaigned enthusiastically for my ticket. Tragically, overwhelmed by the joy of our victory, he collapsed, and passed on three days later. I pray God Almighty to grant his soul eternal rest.

16.              The success of the 2011 elections and the widespread acclaim which the exercise received was due to the uncommon patriotism and diligence exhibited by many Nigerians, including members of the Armed Forces, National Youth Service Corps (NYSC) and others. Unfortunately, despite the free, fair and transparent manner the elections were conducted, a senseless wave of violence in some parts of the country led to the death of ten members of the NYSC and others.  These brave men and women paid the supreme sacrifice in the service of our fatherland. They are heroes of our democracy. We offer our heartfelt prayers and condolences in respect of all those who lost their lives.

17.              In the days ahead, those of us that you have elected to serve must show that we are men and women with the patriotism and passion, to match the hopes and aspirationsof you, the great people of this country.  We must demonstrate the leadership, statesmanship, vision, capacity, and sacrifice, to transform our nation. We must strengthen common grounds, develop new areas of understanding and collaboration, and seek fresh ideas, that will enrich our national consensus.

18.              It is the supreme task of this generation to give
hope to the hopeless, strength to the weak and protection to the defenceless.

19.              Fellow citizens, the leadership we have pledged is decidedly transformative.  The transformation will be achieved in all the critical sectors,
by harnessing the creative energies of our people.

20.              We must grow the economy, create jobs, and generate enduring happiness for our people. I have great confidence in the ability of Nigerians to transform this country.  The urgent task of my administration is to provide a suitable environment, for productive activities to flourish. I therefore call on the good people of Nigeria, to enlist as agents of this great transformation.

21.              My dear countrymen and women, being a Nigerian is a blessing. It is also a great responsibility. We must make a vow that, together, we will make the Nigerian Enterprise thrive.

22.              The leadership and the followership must strive to convert our vast human and natural resources into the force that leads to a greater Nigeria. The Nigeria of our dreams must be built on hard work and not on short cuts. Let me salute the Nigerian workers who build our communities, cities and country. They deserve fair rewards, and so do the women that raise our children, and the rural dwellers that grow our food.

23.              The moment is right. The signs are heart-warming. We are ready to take off on the path of sustained growth and economic development.  In our economic strategy, there will be appropriate policy support to the real sector of the economy, so that Small and Medium Enterprises may thrive. Nigeria is blessed with enormous natural wealth, and my Administration will continue to encourage locally owned enterprises to take advantage of our resources in growing the domestic economy.  A robust private sector is vital to providing jobs for our rapidly expanding population.  But this must be a collaborative effort.

24.              We must form technical and financial partnerships with global businesses and organizations. We live in an age where no country can survive on its own; countries depend on each other for economic well-being.  Nigeria is no different. Returns on investment in Nigeria remain among the highest in the world. We will continue to welcome sustainable investment in our economy.

25.              We will push programs and policies that will benefit both local and foreign businesses, but we must emphasize mutual benefits and win-win relationships. The overall ongoing reforms in the banking and financial sectors are therefore designed to support the real sector of the economy.

26.              To drive our overall economic vision, the power sector reform is at the heart of our industrialization strategy. I call on all stakeholders, to cooperate with my administration, to ensure the success of the reforms.

27.              Over the next four years, attention will be focused on rebuilding our infrastructure. We will create greater access to quality education and improved health care delivery.  We will pay special attention to the agricultural sector, to enable it play its role of ensuring food security and massive job creation for our people.

28.              The creation of the Nigerian Sovereign Investment Authority will immensely contribute to strengthening our fiscal framework, by institutionalizing savings of our commodity-related revenues. With this mechanism in place, we will avoid the boom and bust cycles,and mitigate our exposure to oil price volatility.

29.              The lesson we have learnt is that the resolution of
the Niger Delta issue is crucial for the health of the nation’s economy.  In the interest of justice, equity and national unity, we shall actively promote
the development of the region.  I believe that peace is a necessary condition for development.

30.              Fellow citizens, in every decision, I shall always place the common good before all else.  The bane of corruption shall be met by the overwhelming force of our collective determination, to rid our nation of this scourge. The fight against corruption is a war in which we must all enlist, so that the limited resources of this nation will be used for the growth of our commonwealth. 

31.              I am confident that we have every reason to lookto the future with hope.  We owe ourselves and posterity the duty of making this country respectable in the comity of nations. Nigeria, as a responsible member of the international community, will remain committed to the maintenance of global peace and security. We will
continue to play an active role in the United Nations. Our role in the African Union, ECOWAS, and the Gulf of Guinea will be enhanced to ensure greater human and energy security.

32.              Your Excellencies, Distinguished Ladies and Gentlemen, this is a new dawn for Africa. We fought for decolonization.We will now fight for democratization. 
Nigeria, in partnership with the African Union, will lead the process for democracy and development in Africa. In particular, we will support the consolidation of democracy, good governance and human rights in
the continent.  Africa must develop its vast resources to tackle poverty and under-development. 

33.              Conscious of the negative effect of insecurity on growth and development, my Administration willseek collaboration at bilateral and multilateral levels, to improve our capability in combating trans-border crimes. In this regard, we will intensify our advocacy against the illicit trades in small arms and light weapons, which have become the catalyst for conflicts on the African continent. All Nigerian diplomatic missions abroad are to accord this vision of defending the dignity of humanity the highest priority.  

34.              My fellow countrymen and women, Nigeria is not just a land of promise; it shall be a nation where positive change will continue to take place, for the good of our people.  The time for lamentation is over. This is the era of transformation.  This is the time for action. But Nigeria can only be transformed if we all play our parts with commitment and sincerity. Cynicism and skepticism will not help our journey to greatness. Let us all believe in a new Nigeria. Let us work together to build a great country that we will all be proud of.  This, is our hour.

35.              Fellow Compatriots, lift your gaze towards the horizon. Look ahead, and you will see a great future, that we can secure with unity, hard work and collective sacrifice.

36.              Join me now as we begin the journey of transforming Nigeria.
·         I will continue to fight, for your future, because I am one of you.
·         I will continue to fight, for improved medical care for all our citizens.
·         I will continue to fight for all citizens to have access to first class education.
·         I will continue to fight for electricity to be available to all our citizens.
·         I will continue to fight for an efficient and affordable public transport system for all our people.
·         I will continue to fight for jobs to be created through productive partnerships.

37.              You have trusted me with your mandate,and I will never, never let you down.

38.              I know your pain, because I have been there.  Look beyond the hardship you have endured. See a new beginning;a new direction;a new spirit.

39.              Nigerians, I want you to start to dream again.  What you see in your dreams, we can achieve together. I call upon all the Presidential candidates who contested with me to join hands with us as we begin the transformation of our country.

40.              Let us work together; let us build together; let us bequeath a greater Nigeria to the generations to come.

41.              I thank you! God bless you all! And God bless the Federal Republic of Nigeria.
Personal note: Together with other Nigerians-home & in disapora- we look forward to a better and fruitful administration. Best of  success to our  Mr.President!

Apr 8, 2011

WHY YOU NEED TO VOTE WISELY: A RHETORIC


Can a political party that claims to fight corruption harbours corrupt people considering the fact that corruption is a major bane to Nigeria’s development?

Can an innocent man surrounds himself with criminals and not become one?

Can someone who claims to bring a change do the same with array of questionable characters some of whom created the problem?

Can an administration succeed in giving good governance having inside it array of people who aren’t ready to give the populace good governance?

Is governance about peoples' welfare or about one man’s welfare and dictate?

Can the party that escalated problems of Nigerians in last 12 years make any meaningful change overnight?

Can a party that has aggravated the sufferings of the people in the last 12 years do anything meaningful this time around?

Can a party whose administration in the last 12 years brought about increased corruption, poverty, unemployment, insecurity, terrorism, sectarian and political violence and social economic disintegration do anything good this time around?

Imagine their position "we will rule Nigeria for 60 years"

Just 12 years down the line, we are witnessing such worrisome situation,

What then should we expect in 48 years if they still hold on to power?

It is over to you…decide now?

Can we expect a meaningful change from the same people that created the problems we are agonizing with now?

Do you know they still don’t see any wrong they have done in the last 12 years of their administration?

They still hold contrary views about the state of the nation.

The moment we allow them to continue then we become a part of the problem

If we disallow them through our choices & votes then we become part of the solution.

Remember we are the most affected and would even be the worst affected if they continue in power.

Have you not thoght that the state of nation requires an outplay of power from the present holder-PDP?

The feeble integrity of the incumbent can’t merge the dishonesty of the people around him to give us the required positive change.

Things can’t work out well with this relationship

Nigerian can’t be any better with this caliber in power

Please don’t criticize me from the purview of my comments in recent times, I am deeply concerned about the state of the nation.

I hate to self-destruct by thinking about my survival alone living-out the survival of all.

I am part of this great nation and we all yearn for a positive change!

I would have love to sit at the comfort of my room or go to the club to listen and dance to my favourite music tunes, but I realized am not getting any younger and my voice as little as it is, is needful at this time or what do you think?.

Have you forgotten we are the soul of 9ja?

Have you realised we youth feel the heat more than any.?

Don’t be too comfortable not to vote wisely

Friend, there is a lot to say now, but let’s have a rethink on our complacent nature; it’s not paying any better at all.

It is up to you, me, and us!

Vote wisely, stay and ensure your vote counts! Please don’t leave the polling booth until the votes are duly collated. Watch your vote as you will watch a bank cashier count your money.

By ’Seun Adeogun
March 2011
luseunbravura@gmail.com

5 REPUTATIONAL LESSONS FROM NIGERIA’S POLITICAL DEBATE

By ’Seun Adeogun

"It is the same with men as with donkeys: whoever would hold them fast must first get a very good grip on their ears" -Russian proverb

Recently, I saw a couple of Nigerian political debates for 2011 electoral aspirants on TV and I was a bit disappointed by the performances of some of the participants. I observed several impediments on the part of some of the electoral candidates who partook in the debate.

While some of the candidates performed very well, hence winning the interest of the audience and panel, a few who performed averagely couldn’t get the hears and hearts of the viewers and panel, they were left out psychologically..

Carol Kent, a renowned public speaker and trainer once said, "Most people make a quick judgment. If your delivery captures their initial interest, you may have the advantage. If not they may leave the room mentally and not really hear what you have to say" this really outplayed during the debate.

In this peiece, I love to share with you five things I deem necessary for anyone who desire to lead. These tips are reputation tool kits necessary for an aspiring leader.


The Need to have Good Grasp of the State of Affairs

During one of the debates, some of the aspirants do not  display a good grasp of the state of affairs. To some extent, this affected their perception. An aspiring leader ideally shouldn’t be shallow when discussing issues he proposes to address-if given the mandate. An average Nigerian knows the challenges within the polity, but as an aspiring leader, you should be holistic in understanding the "core parts of  these issues. He should be harmed with facts and figures when addressing issues. This largely, determines his competence as an aspiring leader.

The Need to Have a Good State of Mind

Having a good intelligent quotient is invaluable to an aspiring leader. In popular Chinese Aphorism, good thinking is equal to good product. A sound mind produces a sound result. Public offices are not meant for unintelligent people. Being knowledgeable and strategic in examining and dealing with public issue is important for an aspiring leader. An aspiring leader should have viable solutions to problems he is prone to be confronted with. He should understand what the office requires, prepare ahead for the task and be ready to handle issues strategically and tactically. Problem solving is a quick route to leadership. The essence of leadership is to solve people problems, perhaps service to the people.


The Need to Build and Sustain a Good Reputation

Reputation is built inside out. An aspiring leader should have have a good reputation. Consequenltyly, he should be careful what he/she say or do. his actions might be used against him at anytime. If he desire to lead, he would have to be conscious of  his habits and actions. Human beings are creators of habits. Our habits can either make or mar our aspiration. Character and attitude are essentials to a leader's reputation. People adjudge you most times, based on your  actions and decision in the past. Nothing is hidden in this world. Having a good character is quite essential to every aspiring leader. Good reputation is built gradually.

The Need to Sharpen One’s Verbal Skill and Confidence

I also observed during the debates that a section of the aspirants (debaters) who have meaningful programmes were not harmed with the required verbal and oratory prowess to persuade the audience. While one of the presidential candidates at the debate couldn’t speak English, few of them spoke badly. The ability to speak, communicate ideas, development, issues and vision is key to leadership. No matter how good a leader’s manifesto and programmes are, how well they are articulated and delivered matters a lot. Suffix to say, "Powerful tools must be matched by a great tool-communication". Elocution is a plus.

The Need to Have a Prove of Achievement

In similar vein life is about meaningful contribution to the betterment of the people. An apsiring leader need  to add value to people lives starting from his living rooom, to his neighbourhood and workplace, etc. Private victory begets public victory. It is always good to have something worthy to show for one's  efforts and activities over the years rather than having something to show against people. Leadership requires some level of pro-activity. Reasonably, you can’t give what you don’t have. You can’t lead a nation when you are unable to lead your family or local community successfully. You must start from somewhere. Ideally, public office is meant for accomplished individuals, those with proven track records in their private endeavours and capable to lead effective.

Conclusively, in the words of Dr. Stephen Covey, if you have to make a whole new contribution, you’ve got to make a whole new preparation. Being effective as individuals and organizations is no longer optional in today’s world-it is the price of entry to the playing field.

Mar 22, 2011

MY RESOLVE

Written by 'Seun Adeogun


I am a Nigerian
Yes I am a Nigerian youth
Come this April
I will vote without fear or sentiment
but from the purview of credentials, competence, character and credibility
I won't be deceived or induced by looks, money or rhetoric
I won't become a destruction tool in hand of political gladiators
I will ensure i have an understanding of each candidate's pedigree, manifesto and programmes
I will vote and ensure my vote counts
I am the future of Nigeria
The power house of 9ja
The future is here
My choice and decision is germane to a new Nigeria
9ja is where i belong
I cant be used to snatch ballot boxes
No matter my position or condition
Knowledge or privilege
I am the soul of Nigeria
I will vote for the candidate who will ordinarily inspire trust without expecting it
A candidate who will create order without demanding for it
A candidate who will nourish both vision and empowerment without proclaiming them
A candidate who will unleash human potential without externally motivating it
I am 9ja
9ja is me
Time for change has come
My decision is important to this change!