NICHE BRANDING

Niche Branding
By Seun Adeogun

"The truth is that all of us attain the greatest success and happiness possible in this life whenever we use our native capacities to their greatest extent."
- Dr. Smiley Blanton

Niche branding is simply a way of identifying and communicating what makes you different from a whole lot of people in your domain. It is the deliberate act of projecting particular set traits capable of influencing a favourable perception. It is a way of clarifying and communicating what makes you different and special. To achieving your desired goals and self-fulfillment, you cannot afford not to mind how people perceive you. Minding how people perceive you or taking control of how they see you by identifying your unique strengths and projecting those strengths are the prime focus of personal branding.

Look within: Discover your innate gifts and abilities. It is essential to discover what sets you apart. You will definitely discover a whole lot of abilities within you, but it is important that you stream-line your abilities to the basic ones you know you can make use of without much stress and with deep passion. This will help you discover your core competencies and focus on refining them for a better use. What are the things you get results from overtime? What provokes you to give solutions? Take responsibilities. The factual meaning of responsibility is to respond-to circumstances around you with your-abilities.

Get visible and strategically position yourself: Develop a plan on what you want out life (or your Endeavour) and how you can achieve them. Set achievable and realistic goals. There’s is something in you that the whole world needs, find it, develop it and give it a commercial value.”

Build a network: Relationships are powerful; they can make you or mar you. There are relationships you must avoid if you really want the best out of life. Get the right relationships that can catapult you to the next level in your domain.

Add value and then some: Whatever your brand is, it is meant to add value to people’s lives. Though you make earnings, but you sell value (meet needs/solve problems) to get money
Accelerate your brand power: You do this by getting aligned with a major trend in your field and with creativity /ingenuity move towards the head of it. Play by the books, read intentionally in relation to your endeavor.

Marry an important ethical standard as a complement to what you chose to do with your abilities: Marrying an Ethical standard is purely delivering your services/products on principles of justice, fairness, morality and integrity.


"To be yourself in a world that is constantly trying
to make you something else is the greatest accomplishment."
-Ralph Waldo Emerson

Writer's profile: Seun is a PR/ strategic communications analyst. He has written a number of reflective articles on PR, Personality Branding, Political communications and Human Capacity Development. He resides in Lagos, Nigeria. For comments send mail to: luseunbravura@gmail.com.